Bagallery.com is a local startup focusing on fashion and makeup products
Pakistani fashion e-commerce startup raises $900000 from venture capital. The startup funding comes from one of the largest venture capital firms in the country. Lakson VC, a venture capital funding arm of Lakson Group is behind the deal.
Bagallery is one of the innovative startup found by a husband and wife. They started this product in 2013. Initially, they started out with a simple social media profile. They built pages on Facebook and Instagram only. Further, their influencer model did help in promoting their brand in a saturated market.
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Currently, the firm has a strong brand following in the market. The startup has a following of 300,000 followers on Instagram. The brand claims to be #1 Fashion, Beauty & Lifestyle online platform in Pakistan
Bagallery offers products for both men and women. It covers makeup, skincare, professional hair, brands, perfumes and a specific rewards category.
Moreover, Bagallery focuses on authentic supply for products by entering into partnerships with likes of Unilever, Procter & Gamble, L’Oreal, Kiko Milano and others. This also gives Bagallery competitive access to brands sought by its target demographic consumers.
The success of Bagallery offers a new opportunity to Pakistani startups. According to Euromonitor, the beauty and personal care market in Pakistan is projected to be in excess of $30 billion by 2023.
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